No more animal tests – cosmetic maker Shiseido

No more animal tests – cosmetic maker Shiseido.

Shiseido to abolish testing of cosmetics on animals MAR 2, 2013

The Japan Times
http://www.japantimes.co.jp/news/2013/03/02/business/shiseido-to-abolish-testing-cosmetics-on-animals/#.UVEMrhfIa2A

Shiseido Co., the nation’s largest maker of cosmetics, will abolish animal testing for products to be developed from April at both domestic and overseas laboratories, as alternative methods have been established.

In a news release, the company said the decision was made at meeting of its directors Thursday.

The ban will not be applicable if Shiseido has to account for the safety of products already on the market and animal testing is the only option for proving they do not pose any danger.

Shiseido said the safety of its products can be ensured through the use of databases, in vitro tests, and final stage trials on human subjects.

The Tokyo-based firm said it did away with animal testing at its in-house laboratories in March 2011, following a European Union directive on cosmetics banning the practice.

Shiseido said it held five rounds of meetings with academics, animal welfare advocates and other stakeholders between June 2010 and this January to examine the matter in depth.

Shiseido's Policy towards Abolishing Animal Testing for Cosmetics
http://group.shiseido.com/csr/challenge/experiment/

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Message from Akiko Yui, President and Founder of TNR Japan Animal Welfare Hospital
I believe that helping animals in need, existing in symbiosis with animals, and fostering a loving heart lead to an improvement in one’s character of kindness and generosity. The killing of animals due to decisions made by administration goes against my firm belief in preventing cruelty to animals. Animal Rescue Fund’s most important goal is to reduce the number of animals killed in Japan to zero by urging administration to change, reform, and improve the prevention of cruelty to animals. In order to reduce the number of animals in need, we work to raise awareness and support for the importance of sterilization operations. Each year, we spay and neuter more than 1000 stray cats. We are always putting animals up for adoption to help those lives already born in finding a loving home.

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We first opened our TNR Japan Animal Welfare Hospital in February of 2011 in an effort to make our dream a reality - to lower the number of dogs and cats killed in Japan to zero. At our hospital, we spay and neuter cats to reduce the number of unfortunate stray cats. Our hospital strives to help unfortunate animals in need of medical care.
The lives of numerous pets and livestock were lost as a result of the unprecedented earthquake and tsunami that occurred in Japan on March 11th 2011 and the radiation disaster caused by the stricken Fukushima Daiichi Nuclear Power Plant. Animal Rescue Fund goes directly to the 20km evacuation zone around the stricken Fukushima Nuclear Power Plant to rescue animals.
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