Weekly magazine “Syukan Shicho” wrote a “List of of animal welfare stupidity”.

September 25, 2015
Weekly magazine “Syukan Shicho” wrote a “List of of animal welfare stupidity”.



Are people stupid who protest skewering living frogs, or having dog fights, or biting and eating living snakes?

This is a weekly magazine, “Shukan Shincho”, which was published today.
There’s an article dedicated to the bashing of an animal protection group.
The writer is Jyun Mishina, who seems biased against the animal protection group.

In this report, there is a part bashing the people who protest the skewering of living frogs at Suwa Taisha shrine, in Nagano.

Mr. Mishina mentioned only the comments of Ujiko (Shrine parishioners).
One said that “The river where the frogs live is a sanctuary. A woman protested in the river and this is unforgivable! I have seen this Shinto ritual since I was child, I have never heard that this is cruelty.”

However, the Mitarai river does not belong to Suwa Taisha shrine.
This means the frogs living there do not belong to the shrine.
The fact that the local people think it is not cruelty doesn’t disprove claims of others that it is.

I have to say that Mr. Mishina’s report is so thoughtless.

He also said that people who protest dog fights and snake women are stupid.
Is it really so?
People who demand an end to skewering living frogs, or having dogs fight, or biting living snake are stupid?
Who is stupid??


Mr. Mishina did aggressive coverage of CAPIN, who has been terribly busy supporting the animals suffering from flood disaster in Jyoso, Ibaraki.

This is from CAPIN’s blog on September 22.


We are running around Jyoso to support the suffering animals day and night.
The other day, I had a call from Mr. Jyun Mishina from Syukan Shincho.

He said that he is now preparing a report on “Excessive animal protection”.
I want to write about you.

It is difficult to understand why he wants write about us for such an article.
We have no time to sleep because of Jyoso now.
I think this is interference with animal protection activity.
This week is "Be Kind to Animal Week”.
It is a time to educate the mind concerning animal protection.
Obviously the situation of animal protection in Japan is considerably far behind the world tide. Just think about the huge number of dogs and cats killed, abusive systems of distribution of dogs and cats, execrable pet shops and puppy mills, lack of advanced sterilization and animal experiment regulation. and rampant abandonment.

I think media should contribute to the country, to make a better society, and not just echo public opinions that enflame emotional response. They should study hard, know the world situation, and enlighten the consciousness of the nation.

However, Syukan Shicho is making this report on “Excessive animal protection”.

How can they write such a report during "Be Kind to Animals Week”?

The answering machine of my cell phone had relentless entries.

Yesterday on the 20th, he said if I don’t answer him, he will write that I have no comment regarding this.
He needs to talk to me tonight for the dead line.

He sent me the questionnaire by e-mail.
I was too busy and my colleague answered.
She asked to be able to review the manuscript in advance, but he refused.

I made a call in protest to Mr. Mishina, and also Mr. Shinya Hagiwara in the editorial department of the Shukan Shincho.
Talking to Mr. Mishina was out of the question.

Mr. Hagiwara planned and edited this article.
He appeared in court as a witness when Shinchosha publishing Co., Ltd. sued Mr. Masaru Sato.
This time, Mr. Hagiwara requested freelance journalist Mr. Mishina.

It was about the Shinto ritual involving skewering living frogs in Suwa Taisha shrine in Nagano.
We have been demanding the use of effigies instead of using living frogs.

■Opinion of Shinchosha.

“How you can defy authority? What is wrong with doing the traditional event?”

“It is annoying to have you standing with placards on January 1st.”

This is what Mr. Mishina said.

Mr. Hagiwara said that he feels the same way.

Now so many people gather around the Diet to protest government policy.
The protest movement embodies freedom of expression, accepted by the nation.

If the nation makes an objection, and declares intentions to become more authoritarian,
If freedom of expression is denied, we must call it despotism.

People who are involved with journalism must be sensitive concerning freedom of expression.
The media should stop authoritarianism, and protect the nation, and should lead it in the proper direction calmly and intellectually, based on facts, to prevent the nation from allowing “tradition” and “authority” to rationalise persecution of human rights and freedoms.

Only 10 people stood in the snow to oppose the skewering of living frogs.

They called it“bothersome”, that I would write such a bashing article.

Mr. Mishina and Mr. Hagiwara said this is totally personal.
Then are prepared for an attack on us.
I asked them what their sources will be.

I couldn’t get a clear answer for that.

They just kept saying it is tradition.

The local newspaper can’t write freely about this because of the power of Suwa Taisha shrine.
Are we prey to the cause of increased subscribers?

If it is “personal” thing, they should tweet it in social media.

They don’t care about the source, historic considerations, world movements, or the Act on Welfare and Management of Animals.
They just kept saying it is against tradition.
What kind of journalism is this?

The influence that the media has on the nation is immeasurable.

Finally Mr. Hagiwara said to me “Then you should not have answered to us.”
When I asked about who is in charge of this article, he told me to look in the back of magazine.

Infant characteristics of the Japanese journalism were exposed again.

This is the questionnaire from Mr. Mishina.


I am a writer for Shukan Shincho, Jyun Mishina.

Please excuse me for contacting you so suddenly.

By the way, in the issue of September 24th, there will be a special topic regarding the issue of animal welfare.

I have some questions about the Shinto ritual of frog hunting in Suwa Taisha shrine.

I would appreciate if you can give me answers for the questions below, hopefully by noon tomorrow.

1. Are you going to protest next year too?

2. What is your slogan this year?
Also tell me the contents of your speech.

3. Animal welfare is a holy concept.
But also frog hunting in Suwa Taisha is a traditional holy event for local people.
I think it seems rude to step into it, but are you going to continue such protests?

4. I heard that when the shrine captures frogs, the activists protested by lying in the river.
Also that an activist slipped, and fell down while going to the river.
Is that true?


We tried to answer him on the phone, but he was so insincere, misquoting.
So my colleague sent him the e-mail below.


If you write about frog hunting, please mention what is written below.

Suwa Taisha shrine doesn’t have authority to exclude people from Mitarai river.
The Shinto ritual, which is against the Act on Welfare and Management of Animals, is indefensible.
As for Ujiko (Shrine Parishners), an assault claim by people from animal welfare organization and myself may be established.
The Shinto ritual of skewering the hibernating, passive frog is contrary to wishes for a good harvest, and is damaging the image of the Emperor, who is the figurehead of Shinto, and Japan, which assumes the Emperor as symbol.
When I compare the Shinto ritual frog hunting in Suwa Taisha with frog hunting at Ikushima Tarushima Shrine, it is rational to think that originally a human being was considered to be skewered and burning to death as sacrifice.
Suwa Taisha had another Shinto ritual until Meiji era, cutting the throats of 75 deer and exhibit their heads.
(This was also an important tradition as Shinto ritual. If it happened now, it would cause bashing from all over the world, like a Sushi restaurant which served living frogs.
It is necessary for Japan to recover itself from a prewar mistake.

Please mention these things.
I expect an objective and fair article.


Hope for a better society, without cruelty.
☆Short movie of Shinto ritual of skewering living frogs in Suwa Taisha in 2015.

I went to Suwa Taisha on January 1st, 2015 and asked for a halt to skewering living frogs, and the use of substitutes.
More people will go there next January 1st, and I will go again with them.
If you want to raise a voice for abused, weak animals who have no words, please come with us.
Cruelty must be stopped.
Let's stop the useless killing.

If you want to come with us, please contact us.

Contact of Suwa Taisha Shrine.
TEL 0266-52-1919





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Message from Akiko Yui, President and Founder of TNR Japan Animal Welfare Hospital
I believe that helping animals in need, existing in symbiosis with animals, and fostering a loving heart lead to an improvement in one’s character of kindness and generosity. The killing of animals due to decisions made by administration goes against my firm belief in preventing cruelty to animals. Animal Rescue Fund’s most important goal is to reduce the number of animals killed in Japan to zero by urging administration to change, reform, and improve the prevention of cruelty to animals. In order to reduce the number of animals in need, we work to raise awareness and support for the importance of sterilization operations. Each year, we spay and neuter more than 1000 stray cats. We are always putting animals up for adoption to help those lives already born in finding a loving home.

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We also work in urging the government and administration of Japan to support the protection of animals in need.





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